Branding Project: What it looks like . . .

So what does a branding project include?  What are the parts of a true branding project?

Planning and branding gives your message a more powerful kick by being in the places where the people you want to reach live and work. Netminister can give you all this in a package you can understand - working with you all the way. You will never be given a book and told to make it work. We work with your church ministry to increase your outreach; open new opportunities using technology; provide research; listen to you; and leverage our expertise derived from our own research working with over 300 plus churches. Find out how to put a solution that makes it easier for you to reach people all the while letting you focus on your people.

Unlike most branding companies, we work with the whole church and ministry.  From start to finish a project may incorporate multiple parts but would always include the basic component of research.  That means actually coming to the church whenever possible, looking, listening and examining everything from the way people dress to the building itself to the types of literature and methods of information distribution.  

Each project is specific to the church, taking into account the needs and resources available.  But in most every project there is the following:

• Initial Meeting & Needs Analysis: We analyze your current status, brainstorm the vision and mission of the church (this may incorporate multiple meetings and information exchange), examine all materials (bulletins, newsletters and what the facility looks like in and out), and determine the method of worship (contemporary or traditional).  Whenever possible, we will attend your services to determine needs based on the visits and discussions with people.  In no case do we share our mission at this point with the people in the church - our goal is to blend in like a regular visitor and determine as much as possible.   
  

• Project Research: Once we have a vision and mission in mind, it is time to take the pulse of the church.  This means studying their behaviors and expectations of what it means to be a part of the ministry.   This would also incorporate a strengths, weaknesses, opportunities and threats analysis that would be combined and incorporated into a complete report.  Included in this phase is the parking area, church building itself and interior. 
  

• Report & Recommendations: Once all the research is completed, a final report will be provided to the church or ministry.  This can also be made into a presentation for the entire church with the gospel message and purpose.  This report can cover everything from worship times (starting earlier or later) based on the market research, topics to discuss (when areas are particularly hit by specific topics), signage, website design, promotional items, church traffic flow patterns of people and parking allocations (guest parking, new and expectant mother parking in addition to traditional handicapped parking), welcome packages, bus ministry, outreach ministries to start or stop, church 101 classes (to provide basic to intermediate information on the church, including video and DVDs) along with additional project recommendations as may be made to encompass additional needs determined during research phase. 
  

• Implementation:  This is the project phase of developing and completing the mission and vision in with the purpose statement.  We provide the design of new logos when needed, brochure design - either completely or as templates, distribution plans for outreach and promotional components.  We provide all the materials along with suggestions of ways to involve the largest portion of your church membership.  Implementation also includes installation of the MRM solution for tracking the improvements.  This gives you a method of tracking not just the improvements.  This period is also the website go-live period as during the reporting phase we would be developing and fine-tuning the site.  With the new logo we design, the new website and promotional materials, signage (inside and out), blogs, software and plan in hand, it is time to begin the work for the church. 
  

• Review & Redirect: No solution is complete without examining the effects, not just in the immediate future, but long-term along with how to make adaptations that improve the overall branding for the church.  With intervals of examination, usually three, six, twelve, fifteen and twenty-four months (additional periods may be needed or fewer depending on the depth of the project) your church will know how the project is proceeding, and we stay with you the whole way.  If we find a problem, we provide the solution along the way. 

The overall project is called the Marketing Assessment Plan or MAP.  The MAP provides you with a insight to move ahead and reach more people.  A complete project is determined in price based on the church's need and primarily by the size and overall scope.  Pricing is available after a needs analysis.

For more information, or to speak with us about a solution for your ministry, please take a look at our Portfolio or Contact Us Online by or calling our office at 256.504.2498.